3 CLIENT MYTHS: It's cheap to build a web site; Because I build it they will come; I'll make a lot of money really fast.

When it comes to the web, most companies make the same mistake - they see it as an extension of their print collateral, not as a new channel to market.

Understanding the medium is half the battle. You'd never dream of putting a newspaper ad on TV without making significant changes. Yet few companies think twice about putting their printed brochure online - as is. Both text and graphics will be different in electronic format - because so are people's viewing habits.

Sightmap understands how this new medium affects information transfer, and the way people take in information. We guide you through the complicated issues surrounding the transfer of information from paper to web, and the best way to interact with your end-user so they get the information they want.

We help figure out the goals for your site; how to plan, manage and budget for the new technology; and how to make sure your site is as customer friendly as possible.

We don't believe in only planning for a web site that goes live in a few weeks. That's the first phase of an overall plan. By looking long term at the goals you want to achieve, we'll help you create a map of the site you want two years from now, as a well as a documented plan of action to get you there.